Ever since Apple released those viral Mac vs. PC ads many years ago, Microsoft has tried to come up with funny comparisons of its own — but none of them really stuck. What you’re about to see is easily the best bad anti-MacBook commercial from Microsoft to date, one in which a person named Mackenzie Book recommends the Surface Laptop over Apple’s notebooks. Yes, his nickname is “Mac” so his name really is Mac Book.
The fact that a real person named Mac Book recommends the Surface Laptop 2 over the MacBook Pro in this ad is hilarious. The guy’s name is the only reason why we’d ever bring up this commercial. The narrator keeps telling us that “Mac Book says” the Surface is better than the MacBook, and I laugh every time.
You have to give it to them, Microsoft finally found a way to make fun of Apple’s Macs in its Surface ads.
Jan 21, 2019 Apple Vs Microsoft – Revenues 1995 To 2015 Apple had $11 billion of revenues in 1995, whereas Microsoft had $6 billion revenues at that time. Microsoft revenues kept increasing consistently from 1995 to 2015, except for the year of 2009 when they had a small dip in revenues. Mac OS X's share has varied between just 3.5% and 4.0%. Apple took a significant lead in the smartphone race, capturing 15.7% of the worldwide market last year, compared with just 4.2% for Microsoft.
- Apr 04, 2017 Apple also revealed this week that as a business the Mac is nearing a $25 billion run rate, making it nearly big enough to be considered a Fortune 100 company by itself. Apple also revealed that its MacBook lineup makes up 80 percent of all its Mac shipments.
- Nov 12, 2019 Apple iPad Pro vs Microsoft Surface Pro 7. Anthony Karcz. Windows or Mac? It’s a tale as old as, well, not “time”—but old enough that it”s been part of the warp and woof of technological.
- A very false narrative: Microsoft Surface vs Apple iPad, Mac. By Daniel Eran Dilger Thursday, April 27, 2017, 01:36 pm PT (04:36 pm ET) It's hard to escape the media pronouncements that iPhones.
- Second, just because Mac sales haven’t dipped every year doesn’t mean it’s beating Windows — much like Android and the iPhone, Macs only make up a small percentage of the overall PC market.
![Mac Vs Microsoft Sales Mac Vs Microsoft Sales](/uploads/1/2/5/6/125687020/744253399.jpg)
No matter how great the Surface notebooks might be — and Microsoft does have a small army of Windows 10 PCs for you — it’s still Apple that sets the tone in the laptop industry. And that’s in spite of not having a massive share of the market. macOS devices account for nearly 10% of the market, according to recent data, with Windows sitting at over 87%.
But when it comes to mind share, it’s Apple’s MacBooks that stand out. The Pro and Air models are easily recognizable, and every other company in the business has been trying to clone them for years. The same goes for the iPad, which is the subject of Microsoft’s ads in other Surface commercials.
Laptop vendors have come up with devices that look a lot like Pro or Air laptops for years, and they always advertise them as better MacBook alternatives. Microsoft keeps doing the same thing, pitting its latest Surface machines against whatever Apple equivalents it sees fit.
That said, it’s unclear why Microsoft is reviving its push against the MacBook now, with an ad that sells a Surface Laptop generation that’s been available in stores for close to a year. It’s not like the Surface Laptop 2 is a brand new device that needs clever marketing. Maybe Microsoft should have saved this type of commercial for a next-gen notebook.
The new Mac Book ad follows below, and it’s probably the first of many that Microsoft will try out:
![Sales Sales](/uploads/1/2/5/6/125687020/777554769.jpg)
Image Source: YouTube
In just about three weeks, Apple will release its earnings report for the recent holiday quarter. Naturally, most analysts will be preoccupied with iPhone sales, which is hardly a surprise given that the iPhone has long accounted for the vast majority of Apple’s revenue. Beyond the iPhone, though, it will be interesting to see how Mac sales stack up for the quarter, especially given that Mac sales haven’t increased significantly in recent memory.
Mac Vs Microsoft Sales Department
Ahead of Apple’s official earnings report, new research data from both IDC and Gartner (via MacRumors) suggests that Mac sales for the quarter gone by increased by a modest amount compared to the year-ago quarter. Specifically, IDC and Gartner anticipate Mac sales to check in at 5.4 and 5.7 million units, respectively. By way of contrast, Mac sales during the 2016 holiday quarter checked in at 5.3 million units.
Industry
All told, IDC believes that Apple for the entirety of 2017 sold 19.6 million Macs, representing a more than 5% increase from 2016. IDC’s data further reveals that Apple last year was the fourth largest PC maker with a 7.6% share of the market, with the top three spots occupied by HP, Lenovo, and Dell. Notably, Apple over the past year refreshed a few of the Mac models in its lineup, with the most prominent release being the brand new iMac Pro which went on sale this past December.
Mac Vs Microsoft Sales Software
The chart below, meanwhile, reveals how Apple’s holiday quarter measured up to the rest of the PC market. Again, Apple and HP are the only two companies to experience any significant growth.